Marketing Plan Builder — The Consultant Academy
1
Identity
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Mode
3
Offer
4
Situation
5
Your Plan
Step 1 of 4

Your consulting identity

Your consulting identity is built from three things: who you help, the specific problem you solve, and what becomes possible because of your work. Fill in each piece below — we'll compose your identity statement as you go. (You built this in Module 1.)

Be specific — client type, company size, industry, or situation.
Use your client's language. What are they actually struggling with?
The outcome on the other side — what can they do, build, keep, or stop worrying about?
Your Consulting Identity Statement
Your identity statement will build here as you fill in the fields above.
You can come back and edit this